Indeed, while arguing that Google shouldn't have to pay broadband providers a Web toll, Internet pioneer Vinton Cerf told the Senate Commerce Committee Tuesday that telecoms and cable operators should look to their own customers to recoup the costs of providing high-speed services.
"Google takes no issue with the broadband carriers' ability to set prices for Internet access that compensate for the costs and risks associated with their network investments."
The debate involving industry titans revolves around the concept of "Internet neutrality." Web companies such as Google, Yahoo and Microsoft MSN don't want to be charged for the increasing amount of bandwidth their services require, particularly as the companies launch video and Internet telephony services. They claim that all data should be allowed to flow democratically, and no content should get to use the fast lane because providers can pay a toll.
Companies such as AT&T, Comcast and other high-speed providers argue that Internet companies that need more bandwidth should pay for it, particularly companies offering bandwidth-hogging video and phone applications. As AT&T Chairman Edward Whitacre noted in a Business Week interview in November, for "anybody to expect to use these pipes (for) free is nuts!"
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Overtaken by Events? The Quest for Operational Responsiveness. A survey of Global Energy, Telecoms, and Logistics Businesses
Operational responsiveness is the ability of business processes and systems to respond to changing conditions and customer interactions as they occur, enabling business leaders to capitalize on opportunities, drive greater efficiencies, and reduce...

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