By creating this award, the academy shows that it recognizes how much technology has changed the future of television, says Shawn Hardin, a governor for the academy's interactive media peer group. That's not to say that the academy has been oblivious to the potential of interactive media--back in 1997, Emmy Webcasts of backstage interviews were already being used during the awards ceremony. The academy's interactive media group was formed about two years ago, but February marked the first time an interactive award was proposed to the full board of directors. A "lively debate" ensued before the proposal was approved, says Hardin, who will co-chair the jury for the award.
More information on this new category can be found at www.emmys.tv/interactive.
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