One thing we know is that the economy will continue to exert pressure on IT budgets, accelerating many trends that took shape last year. The market saw momentum shift dramatically from best-of-breed niche software providers to suite vendors such as SAP, as customers and analysts began to understand the challenges and true costs of integration. We expect this trend to continue this year.
The emphasis on integration has moved beyond company walls to extend functionality into partner and customer relationships. This process pushes enterprise solutions into suppliers, vendors, and partners to enhance customer service and smooth logistics. At SAP, we see underlying technology playing a critical role, as companies extend the enterprise to third parties and face the challenges of connecting to disparate systems that make up their supply and value chains on a global basis.
One area that will have particular focus for SAP in 2003 will be building on relationships through our extended partner network of technology partners, systems integrators, and channel partners. An important market-focus area for business solutions in 2003 will be in the small and midsize business arena, where partners play a key, customer-facing role.
At SAP, we remain cautiously optimistic about the year ahead. At some point, customer spending will return to more normal levels. Until then, we're doing what market-leading companies should be doing: laying the groundwork in system improvements and customer-support networks to be ready to capitalize on the market's ultimate return.
Bill McDermott is president and CEO of SAP America. In a past life, McDermott was president of Gartner Inc.
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