A new genre of self-expression is catching on with business and technology executives, and it has nothing to do with the next board meeting or industry speaking engagement. It's blogging, and even executives at the very top are doing it.

In this package, we profile five executives who see great advantages in blogging, despite potential legal, professional, and personal risks. One's a former CIO of Utah. Another runs a large Christian-book publishing company. There's also the CEO of an Internet-content provider, an IBM chief scientist, and Disney's engineering VP. Their motivations are straight Leadership 101, and they all offer insights into how blogging can be a valuable business tool.

Phil Windley, former CIO of Utah

Michael Pusateri, VP of engineering, Disney ABC Cable Networks Group

Grady Booch, chief scientist, IBM Rational

Michael Hyatt, president and chief operating officer, Thomas Nelson Inc.

Alan Meckler, CEO, Jupitermedia Corp.

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