iPad 3 Invites And The Art Of Minutia
Apple is highly selective about what it reveals in event invitations. What does its latest tell us about the iPad 3?
Apple distributed invitations Tuesday to select media, asking them to attend a special event March 7 in San Francisco. The event is to take place at the Yerba Buena Center for the Arts starting at 10 a.m. PT. As always, the invitation itself is being over-analyzed in hopes of discovering some clues about the iPad 3, before the device is actually announced. Let's dive in to the minutia and have some fun.
Apple selects every element of its invitations with an amazing amount of attention to detail. It knows that people are going to dissect the invitation, and controls every pixel. What, if anything, does the iPad 3 invitation tell us?
More Hardware Insights
Webcasts
- SMB Server Guide: Meeting Email, Virtualization, and Business Application Challenges
- Best Practices in SMB Desktop Virtualization
White Papers
- Virtualizing Tier 1 Applications: A Critical Step on the Journey Toward the Private Cloud
- The Hidden Truth About Virtualizing Business-Critical Applications
Reports
More >>First, it is obvious that the display is of much higher quality. Putting the picture of the iPad on the invitation next to an image of an iPad 2 with the same apps visible clearly shows a device with a higher resolution display (see it at Gizmodo). There's more detail and definition visible, and the text is sharper. The iPad 3 has long been rumored to have a Retina Display, and most expect that it will have 2048 x 1536 pixels.
[ What's in your dream iPad 3? Here's iPad 3: 9 Things We Really Want. ]
Second, there's some text. The invitation reads: "We have something you really need to see. And touch." This is another clue that the iPad 3 will be all about the dazzling display.
But what about that second sentence about touching stuff? Gizmodo posits that the iPad 3 will do away with the physical Home button that's long been a part of Apple's iOS device lineup. Giz's theory is that the spacing of the apps shown in the invitation indicates the device is being held in portrait mode. When held in portrait mode, the Home button would be visible directly beneath the screen. There's no Home button visible in the invitation.
(Did I say minutia earlier? In case I didn't, I'll say it again for good measure: minutia.)
What else is there to pick apart, ah, yes, the apps shown in the invitation. As is fairly typical, the Calendar application is visible with a "7" inside it. The event was scheduled for March 7. This is standard stuff here, folks. Apple always does this. No clues hidden in plain sight. But what of the others?
To the left of the Calendar app, we can see the Maps app. It's the same icon for Maps that Apple has used since the first iPhone shipped. To the right of the Calendar app, we can see Apple's Keynote app. The presence of these two apps is somewhat puzzling.
Apple has hinted in the past that it wants to use its own mapping software and not rely on Google Maps. Is it ready to launch its own map app? Then there's Keynote. Obviously, Apple will announce the product at an event. When Apple's late CEO Steve Jobs made such product introductions, they were often referred to as "Steve-notes." Is this just Apple's way of paying tribute to Jobs, or is Apple going to do something new and different with the Keynote application itself? Who knows.
There's nothing else in the invitation to pick apart for clues, so we'll have to wait until March 7 to find out all the details.
The big changes expected are the Retina Display, LTE 4G broadband, quad-core processor, better cameras, and a larger form factor to fit a larger battery.
Today's technology should make it possible to engage students in new and unique ways, but tight budgets and aging infrastructure mean that's not always possible. In our Education's Technology Dilemma report, find out how two public school districts are using technology in innovative ways to close the gap between growing expectations and shrinking budgets. (Free registration required.)
Related Reading
| To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy. |
Subscribe to RSSResource Links
Related Webcasts
- SMB Server Guide: Meeting Email, Virtualization, and Business Application Challenges
- Powering your Business with IBM's New 2s General Purpose Servers
- Protecting End Users Against Emerging Threats
- Best Practices in SMB Desktop Virtualization
- Building a Hyperscale Architecture: How Lessons from eBay, Bing and Web Tech Leaders are Transforming Data Centers at Companies Big and Small
This Week's Issue
Free Print Subscription
SubscribeCurrent Healthcare Issue
- InformationWeek Healthcare CIO 25: Our second annual honor roll of the health IT leaders driving healthcare's transformation.
- EHR Unreadiness: Only a small percentage of physicians planning to apply for Meaningful Use funds have e-health record systems capable of achieving most of the requirements. .
- And much more!
- Read the Current Issue
Related Whitepapers
- Using storage to extend the benefits of virtualization and iSCSI
- ComputerWorld Tech Dossier HP ProLiant Gen8 Servers: Intelligent Mgmt and Greater Efficiency Throughout the LifeCycle
- Solitaire Interglobal, Ltd. Research paper; Getting the Most Out of Your IP Platforms with Virtualization
- AOL Reduces Data Center Energy Consumption With Raritans Help
- DCD: How to ensure efficient data center monitoring
Featured Broadcast
In his book, The New Know: Innovation Powered by Analytics, Thornton May suggests that the key to business success is discovering truth and value from overwhelming amounts of data. This excerpt summarizes 10 fundamental realities for organizations moving forward.
Learn More












