The jaxtr widget lets users embed their phone number on blogs or social networking pages without revealing the actual number. Visitors to that page who want to contact the page owner by phone can click on the widget, a small graphic, and then enter their own phone number into a Web submission form. Jaxtr then dials the visitor's phone, and upon detecting an answer, connects the caller to the page owner's hidden phone number, moving the conversation from the Internet to the phone network.
If the intended recipient of the call isn't there, the caller can leave a message. The caller also can choose to leave a voice message without ringing the call recipient's phone. In either case, there's no charge for leaving a message.
Another nice feature: Unwanted callers can be blocked. Try getting your phone company to do that.
Jaxtr users can send a link to their jaxtr widget via e-mail. Clicking on the link in the message will launch the recipient's Web browser and present the widget for browser-based call initiation.
As part of today's announcement, Konstantin Guericke, co-founder and VP of marketing at employment-oriented social networking service LinkedIn, is joining jaxtr as CEO. "I'm happy to say they found me through LinkedIn," he explains, "so LinkedIn worked, maybe a little bit too well."
Jaxtr is available for Blogger, Friendster, hi5 Networks, MySpace, Tagged, and Xanga. The company plans to offer premium services to generate revenue. That's not to say the company is without income: Jaxtr collects a fee known as a termination charge from phone network operators when someone calls into the system.
Says Guericke, "In the long term, we're really building a new kind of phone company here."
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