The group wants Google to affix a single prominent button on the main Chrome page that allows the user to enter Incognito mode instantly and to maintain Incognito mode through subsequent sessions until the user chooses to revert to unprotected browsing.

It wants Google users to have a way to extend the Incognito mode to avoid sending information to Google when searching or invoking another action that transmits data.

And it wants Incognito mode to actually hide the user's identity with a default SSL connection, automatic IP anonymization, invisibility to all Google servers including Google Analytics, and the termination of auto-saving, of search suggestions and of external calls to desktop apps and plug-ins related to browsing.

"You should provide the privacy the name implies or stop calling it Incognito mode," the group said in its letter to Google's board.

In response to Consumer Watchdog's complaint, Google said in an e-mailed statement that the organization has misunderstood its products and practices. Google said it only stores 2% of requests received through Google Suggest, that it anonymizes the IP address of received Suggest data within 24 hours, and that users can turn Suggest off by visiting the Chrome Options menu and clicking the Manage button.

Incognito, according to Google's statement, is intended to prevent information from being left on the user's computer. It is not, in other words, an anonymization service. Google also said that Incognito does not default to SSL (Secure Sockets Layer) "because these connections are provided by Web sites, not browsers, so it is technologically impossible for Google Chrome to behave this way."

The company said that while it disagreed with Consumer Watchdog's video and letter, it remains open to user feedback, particularly with regard to Chrome as it progresses through beta testing.

If you haven't seen Chrome in action yet, take a spin through our Google Chrome image gallery and have a look at the browser that's being touted as a game-changer.