The top 10 sites collectively grew 47 percent in the United States from the same month a year ago to 68.8 million unique visitors, Nielsen/NetRatings said. The sites reached 45 percent of active Web users.
Classmates Online grew 10 percent to 12.9 million visitors, and YouTube and Microsoft's MSN Groups, which saw a 14 percent drop in visitors, rounded out the top five with 12.5 million and 10.6 million, respectively.
Jon Gibs, senior director of Nielsen/NetRatings, said social-networking sites are the "reality television of the Internet."
“The content is relatively inexpensive for publishers to produce, and social networking is not a fad that will disappear," Gibs said in a statement released this week. "If anything, it will become more ingrained in mainstream sites, just as reality TV programming has become ubiquitous in network programming.”
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