The IBM patents that Amazon has agreed to license cover a broad swath of e-commerce technologies and techniques, including ways to present applications "in an interactive service," store data on an interactive network, present advertising in an interactive service, and adjust Web links with "weighted user goals and activities," according to IBM.
IBM followed up by broadening its original complaint to include a number of Web 2.0 startups affiliated with Amazon.com, including Internet Movie Database, Mobipocket.com, A9.com, and Alexa Internet.
Amazon's decision to settle the case could have ominous implications for other Web businesses, depending on how IBM -- fresh off its legal victory -- chooses to enforce its patents. For instance, the patent that governs the presentation of advertising in an interactive service could be broadly interpreted to apply to all Web sites that carry paid ads.
Additionally, IBM claimed that Amazon and its affiliates use technology protected by the "weighted user" patent to create a service found on many Web sites that provides product recommendations to customers based on previous purchases by other, similar customers.
The method uses a search and retrieval technique known as collaborative filtering that creates associations between objects in, say, an online product catalog, based on the number of times they're selected by a single buyer.
On Tuesday, Amazon officials appeared to concede that they improperly used IBM technology in building their online sales platform. "IBM's patent portfolio is the largest and strongest in the IT industry. Our license to its portfolio, and specifically to its Web technology patents, gives us greater freedom to innovate for our customers," said Scott Hayden, Amazon's VP of intellectual property, in a statement released by IBM.
Amazon officials weren't immediately available for live comment.
IBM, in a statement, said it believes "this agreement substantiates the value of our portfolio."
Stay connected and informed by visiting our Enterprise IT Community!

Become a member today for instant access to free InformationWeek research, expert advice, peer perspectives, and more on the following topics:
- Application Performance Management (APM)
- Security Management
- Mainframe 2.0
- IT Automation
- Service Assurance
Also, visit our Government, Retail and Financial Services groups to see how these technologies apply specifically to those industries.
NOTE: Offer valid for U.S., U.S. possessions, & Canada only.