Using the service, AT&T subscribers can find music and create personalized radio stations on their cell phones.
"Pandora's unique approach to radio, combined with AT&T's already robust mobile music platform, supports consumer demand for more wireless music offerings," said Mark Collins, VP of Consumer Data at AT&T's wireless unit, in a statement.
AT&T has integrated Pandora on cell phones to also work with the online version of the service. As a result, subscribers will receive customized radio stations delivered both on their cell phones and on the Pandora Web site via a single universal account. Subscribers can store up to 100 stations in their account.
The service is available on eight AT&T cell phones models, including the Samsung SYNC, a717, and a737; the Motorola V3xx and Razr 2; the LG Trax and LG CU400 and CU405 models. The cell phones come with a music icon for easy access to Pandora.
Pandora costs $9 a month, although AT&T is offering it as a free trial for the first five days starting this week. However, there is a catch. A&T recommends getting the Media Max monthly plan for $20 with the Pandora service. It includes unlimited mobile Web-browsing and access to streaming video, AT&T's Cellular Video service, and basic content.
AT&T recently made another big push into the mobile music marlet by rolling out a music service from Napster that allows subscribers to download more than five million full-track songs on their cell phones. Napster Mobile will become available this month. AT&T subscribers will have a choice of downloading five tracks a month for $7.49 with the Napster Mobile Five-Track Pack plan or purchasing songs for $2 each without the plan.
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