The top four players, Google, Yahoo, Microsoft's MSN and America Online maintained the same ranking from June to October, with little to no change in market share, Nielsen/NetRatings said. Google maintained its leadership position during the five-month period, handling 2.4 billion requests, or 47.7 percent.
“Search volume continues to increase and is generated consistently among the 'Big Three,' growing their collective market share,” Nielsen/NetRatings analyst Ken Cassar said in a statement.
Googe, Yahoo, MSN and AOL saw growth of 21 percent, 16 percent, 8 percent and 3 percent, respectively. Yahoo's market share was 21.8 percent, MSN, 11.3 percent; and AOL, a unit of Time Warner, 7.2 percent.
Image searching was the fast growing request category in October, rising 36.6 percent to 328 million, the research firm said. Also showing strong growth were local, web and news searches, which were up 19.2 percent, 14.2 percent and 12.7 percent, respectively.
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