Baidu recently implemented a sponsored link approach, similar to the one Google uses, and limited inventory to 10 links per page. The goal was to increase average revenue per user, and Baidu partially attributed its 1Q outperformance to the success of the initiative. In addition, the company strengthened its direct sales force to augment the distribution channel. This project resulted in a higher-than-expected new customer count. The stock reacted aggressively to both efforts because investors had expected increased competition to have a negative impact on Baidu's business.
© 2006 Credit Suisse. Important disclosure information about potential conflicts of interest regarding the companies referenced above may be obtained at csfb.com/researchdisclosures, or by E-mailing equity.research@csfb.com or calling 1-877-291-2683.
Disruptive Technology Portfolio
Stock Price
5/10/06% Change
Weekly% Change
Year To Date
AAPL
Apple Computer
$70.60
-0.8%
-1.8%
ATYT
ATI Technologies
$16.38
-1.5%
-3.6%
BIDU
Baidu.com, Inc.
$83.98
40.0%
33.5%
BBBB
Blackboard
$32.98
14.9%
13.8%
BRCM
Broadcom
$39.10
-4.1%
24.4%
CNQR
Concur Technologies
$15.96
-3.9%
23.8%
CRM
salesforce.com
$32.69
-4.7%
2.0%
CTSH
Cognizant Technology
$68.59
2.5%
36.4%
DRIV
Digital River
$46.76
2.5%
57.2%
EBAY
Ebay
$32.59
-4.6%
-24.6%
GOOG
Google Inc.
$402.98
2.2%
-2.9%
INFY
Infosys
$81.13
2.5%
0.3%
KNXA
Kenexa
$34.65
-2.1%
64.2%
MFE
McAfee
$26.42
-0.3%
-2.6%
MRVL
Marvell
$56.01
0.5%
-0.1%
NOVL
Novell
$8.10
-0.7%
-8.3%
NSR
Neustar
$36.07
3.5%
18.3%
NVDA
Nvidia Corp.
$29.52
-5.0%
61.5%
RHAT
Red Hat
$31.53
2.3%
15.7%
RIMM
Research in Motion
$73.68
-1.7%
11.6%
RNOW
RightNow Tech
$18.00
-5.8%
-2.5%
TLEO
Taleo
$14.53
10.1%
9.4%
TIBX
TIBCO, Inc.
$8.70
-0.3%
16.5%
TXN
Texas Instruments
$33.70
-3.2%
5.1%
ULTI
Ultimate Software
$24.27
-3.8%
27.3%
VRSN
Verisign
$23.22
-1.0%
6.0%
WEBX
WebEx Communications
$34.54
-0.8%
59.7%
WIND
Wind River
$11.43
3.4%
-22.6%
WIT
Wipro
$14.07
1.4%
17.7%
YHOO
Yahoo! Inc.
$32.09
-0.2%
-18.1%
DTP Index Value
237.91
2.3%
7.8%
SPX
S&P 500
1,322.85
1.1%
6.0%
Disruptive Technology Portfolio
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