In approving the deal, Circuit Judge Joe Griffin said in his ruling that the settlement was "fair, reasonable and adequate." The agreement calls for Google to allow all advertisers to apply for credit for invalid clicks, regardless of when they occurred. The amount of credits is capped at $90 million.
Online gift company Lane's Gifts & Collectibles and Caulfield Investigations, a private investigation firm, filed the lawsuit in February 2005, claiming Google, Yahoo Inc. and AOL, a division of Time Warner Inc., were billing advertisers for fraudulent clicks, and then failing to reimburse them. Legal proceedings against defendants Yahoo and AOL are still pending.
Click fraud remains a serious problem for advertisers, whose estimates often clash with those of search engines. In seeking reimbursements, advertisers complain that search engines do not provide enough data to prove their click fraud numbers are more accurate.
The practice comes in two major forms: competitive and network. The former is when a competitor clicks on a business's ad to drive up the cost of the advertisement, and the latter is when a third-party site hosting the ad manufactures phony clicks in order to get more money from the search engine.
The extent of click fraud varies substantially, with estimates ranging from next to nothing in certain markets to 20 percent of all clicks.
Google on Wednesday tried to appease advertisers by offering to show them click-fraud reports on a specific account. Advertisers, however, must pay for the reports, which display invalid clicks filtered out of Google's AdWords system.
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