The maker of software for creative professionals said it was entering a "new stage" in offering over the Web capabilities found within its flagship Premiere Element and Premiere Pro products. In making portions of these tools available on Web sites, Adobe hopes to grab a piece of the booming online advertising market, and introduce its products to people who may eventually decide to upgrade to the desktop software versions.
Adobe said the video editing is done through a lightweight Flash application built with the company's Flex application development software. The technology is loaded into the Web browser, and doesn't require a separate desktop application. The editing capabilities are mostly drag and drop. Users can add music, effects, transitions and titles to video, as well as re-order, trim and split clips.
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