Google launched its Gmail service on April 1, 2004. Giersch has been running his own Gmail -- "the best way to go postal," as German news publication Heise Online translates the brand's tag line -- service since 2000.
Google lost a similar trademark case to U.K.-based financial services firm Independent International Investment Research (IIR) in 2005. IIR subsidiary Pronet Analytics.com Limited has been offering a Gmail service to currency investors since 2002, according to U.K.-based IT publication The Register.
IIR prepared a valuation report in 2004 for the Gmail brand. It concluded the name was worth $48 million to $64 million at the time. According to a 2005 BBC report, Google's senior European counsel Nigel Jones characterized IIR's price as "exorbitant."
Google has reportedly been negotiating or litigating for rights to the Gmail trademark and/or for rights to the associated domain name in China, Poland, Portugal, Monaco, Norway, Spain, and Switzerland. A Google spokesperson was not immediately able to confirm this list.
Gmail does not appear to be an active domain in a number of countries including Barbados (gmail.bb), Greenland (gmail.gl), and Moldova (gmail.md).
Google's Gmail was an invitation-only service until February 2007. In May, Internet metrics firm Hitwise reported that since opening to the general public, "market share of U.S. visits to Gmail increased by 17% from February 2007 to April 2007, and was up 30% year over year, from April 2006 to April 2007." During that period, Yahoo Mail and Hotmail had 13 times and 6 times greater market share, respectively, in the U.S. than Gmail.
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