Hitwise reported that the social networking site's traffic decreased by 16% last month from April 2007. Still, MySpace held 73.82% of the market share of U.S. visits in April. The site's traffic increased slightly (3%) from March to April 2008.
Facebook, myYearbook, Bebo, and BlackPlanet round out the company's top five list. Facebook accounted for 14.8% of the market share, while myYearbook claimed 1.33% (with 475% growth in market share from last year). Bebo held 1.09% of the market share, while BlackPlanet accounted for 0.8% of U.S. visits to social networking sites, according to Hitwise.
Facebook increased its market share of U.S. visits to social networking sites by 32%, while BlackPlanet increased its market share by 15%, Hitwise said.
Hitwise's figures are based on an analysis of 57 leading social networking sites. The intelligence company offers a report available on its site for a more complete explanation of trends in social networking. It includes the types of businesses most affected by social networking sites and evolution of audience profiles.
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