Nearly 141 million Americans watched online video during the last month of 2007, with Google's sites capturing the largest audience with 79 million viewers, ComScore said. Google's YouTube accounted for more than 97% of all videos viewed on the search engine's sites.
December represented a "considerably strong month" for online video viewing, which was boosted by the ongoing Hollywood writers strike. "With the writers strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content," Erin Hunter, ComScore's executive VP of media and entertainment, said in a statement. "It appears that online video is stepping in to help fill that void."
On YouTube, 77.6 million viewers in December watched an average of 41.6 videos apiece. On Fox's MySpace, the Web's most trafficked social network, 40.5 million people watched 334 million videos.
Video lovers watched an average of 3.4 hours of video during the month, representing a 34% gain since the beginning of 2007. The average online video lasted 2.8 minutes, and the average viewer watched 72 videos.
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