At the National Retail Federation conference in New York in January, James Stafford, head of RFID at Marks & Spencer, told attendees that for every man's suite there are 40 size variations and for every bra there are 68 size variations. "It's difficult to keep count and inventory up to date with 100% accuracy," he says. "The reality is our system always fails to be 100% accurate. RFID has enabled us to correct any errors in keeping track of the correct inventory rather than what the system says we have."
Marks & Spencer initially had success in a two-month RFID trial on select men's suits, shirts, and ties at its High Wycombe store back in April 2003. A more-extensive six-store trial followed from March through June 2004. It monitored stock-availability improvements from clothing supplier Dewhirst plc to the Neasden distribution center and on to stores.
The first trials tested the technology and customer acceptance, and now the company is ready to expand to other stores and clothing lines using the same methods as in the past, with one exception: The RFID tag will be integrated into the bar-code label to eliminate an extra tag on the garment.
In the past, the RFID chip from EM Microelectronic had been contained in a throwaway "intelligent label" from Paxar Corp., a merchandising systems and label supplier to the apparel industry. It was attached to the garments but cut off before the clothing left the store. At the end of the sales day, clerks would use handheld readers from SAMSys Technologies running software from Intellident Ltd. and operating on 868 MHz to take inventory after the store had closed.
British Telecom has been chosen as the systems integrator, a spokeswoman for the U.K. retailer confirmed, but she wouldn't comment on the percentage of revenue these items contribute to overall sales.
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