However, females are almost as likely to play mobile games, the study found. It found that 32 percent of females say they play mobile games compared to 34 percent of males. M:Metrics measures data and applications accessed by mobile subscribers.
"There is a significant opportunity for the industry to provide a compelling gaming experience for women, as currently, only half of the mobile games audience is being served," Mark Donovan, M:Metrics' vice president and senior analyst said in a statement.
Another analyst for the firm, David Hu, said that the discrepancy in downloads is due to the nature of the games being offered.
"Of all the games being offered by carriers, 48 percent are sports and action/adventure titles, which our data shows are least appealing to women," Hu said. "Only 10 percent of games are arcade puzzle games like Tetris, and card games, which are universally popular, and the most common genres downloaded by women."
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