Welcome Guest. | Log In| Register | Membership Benefits

  • Email this page E-mail
  • |  Print Print
  • |   Bookmark and Share
  • icon

Downloaded Mobile Games Are A Guy Thing, Study Says


While women enjoy playing mobile games almost as much as men, they download fewer games because games are more appealing to males, a new study says.



Males are twice as likely to download games to their mobile devices than females, according to a study released Monday by M:Metrics.

However, females are almost as likely to play mobile games, the study found. It found that 32 percent of females say they play mobile games compared to 34 percent of males. M:Metrics measures data and applications accessed by mobile subscribers.

The study concluded that the findings represent an opportunity for the mobile industry.

"There is a significant opportunity for the industry to provide a compelling gaming experience for women, as currently, only half of the mobile games audience is being served," Mark Donovan, M:Metrics' vice president and senior analyst said in a statement.

Another analyst for the firm, David Hu, said that the discrepancy in downloads is due to the nature of the games being offered.

"Of all the games being offered by carriers, 48 percent are sports and action/adventure titles, which our data shows are least appealing to women," Hu said. "Only 10 percent of games are arcade puzzle games like Tetris, and card games, which are universally popular, and the most common genres downloaded by women."


Subscribe to RSS


Advertisement






Get InformationWeek in Print

Apply for a free 52-week subscription to InformationWeek (a $199 value)



NOTE: Offer valid for U.S., U.S. possessions, & Canada only.