"Launching Boost made a lot of sense for Sprint Nextel," said Joe Nordgaard, managing director of Spectral Advantage, a wireless consultancy specializing in spectrum issues. "Because of the loss of subscribers, there's been a growing amount of capacity" on Sprint Nextel's network infrastructure.
While it struggled during the glory days of contract calling plans, Virgin Mobile has cashed in on the prepaid market as consumers turn more and more to the low-price service. The company's internal research indicates that the U.S. population is increasingly warming to prepaid plans. That research is borne out not only by Virgin Mobile's numbers, but also by those from Leap, Metro PCS, and T-Mobile, all of which are offering prepaid plans.
While Sprint CEO Dan Hesse has acknowledged the continuing decline in contract subscribers, he said he hopes the resulting improvement in network quality, coupled with improved customer service, eventually will help reverse the wireless carrier's decline.
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