During a news conference at the computer maker's Cupertino, Calif., headquarters, Apple chief executive Steve Jobs promised that the iPhone in its upcoming software update in June would contain "the long list of important features that enterprise customers have told us they need to really drive iPhone use."
One of the most requested corporate features is support for Exchange, Jobs said. To meet the demand, Apple licensed Microsoft's ActiveSync protocol for connecting the iPhone's e-mail client directly to an Exchange server. As a result, e-mail, calendaring and contact items can pushed directly to the smartphone, a feature that Apple demonstrated at the event.
In addition, Apple will be adding Exchange as an e-mail option on the iPhone, along with Yahoo and Google mail and other options. Apple will build software for easy configuration of the device to an Exchange server.
Apple is currently testing the iPhone enterprise features, including the Exchange support, with Nike and Disney, Philip Schiller, Apple's senior VP of worldwide product marketing, said. "It's real and it's exciting," Schiller said of the new technology.
Apple on Thursday released a software development kit in beta that enterprise customers will use for building custom iPhone applications. Starting with the upcoming update of the iPhone software, applications built with the SDK will be able to connect to application programming interfaces within the entire stack of the device's operating system.
Apple is working with corporate customers on the software they'll use to distribute applications to iPhone-carrying workers. In addition, the company plans to offer technology that'll make it relatively easy to move user profiles from Research In Motion's BlackBerry, likely to be Apple's biggest competitor, to the iPhone.
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