Noting that about one-third of the country's full-power broadcasters have already ceased analog programming, the FCC said it's establishing rules that will provide "an analog lifeline of vital news, public affairs, and emergency broadcasts to consumers who need more time for the switch."
"The guiding principle here is simple -- consumers deserve to know the truth," acting FCC Chairman Michael Copps said in a statement. "They will forgive a lot, but they won't forgive being lulled into a false sense that the transition will be less disruptive or less expensive than it turns out to be."
The first wave of TV stations switched from analog to digital broadcasting Feb. 17, and the remaining stations will be required to switch by June 12. Some consumers, however, can't get the new digital signals and will need to acquire satellite or cable service to continue to get reception.
The new FCC rules seek to ensure that public-safety features of TV broadcasting are supplied. If more than 10% of a major network affiliate station's viewers will lose service, the federal agency said that the affiliate will be responsible for supplying other public-interest conditions, including walk-in and call-in assistance and general digital TV education.
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