The smartphone maker said it plans to make about 600 new hires in order to support its growing portfolio of BlackBerry products. The company is looking to bolster its 12,000-member-strong workforce with new engineers, salespeople, and software developers, executives said.
Many of these new hires could come from rivals like Nokia, Motorola, and Sony Ericsson, which have cut thousands of jobs because of the decreased consumer demand for new cell phones. These companies are especially vulnerable to the downturn in the mobile market because they rely on a large number of entry-level and midlevel phones.
RIM has been able to avoid the downturn so far, and it posted a strong fourth quarter thanks to handsets like the BlackBerry Storm. Smartphone sales are expected to defy the sluggishness in the overall mobile market, and RIM said its push architecture will be a key differentiator from its rivals.
The company is still the dominant player in the enterprise space, but more than 40% of its 25 million subscribers are casual or noncorporate users. This means RIM will increasingly be clashing with competitors like Apple's iPhone and the Google-backed Android platform. In a bid to attract more casual customers, RIM launched its App World with the goal of giving users an easy way to find, buy, download, and install apps over the air.
InformationWeek has published an in-depth report on the use of business software on smartphones. Download the report here (registration required).
Stay connected and informed by visiting the CA Solutions Center Community!

Become a member today for instant access to free InformationWeek research, expert advice, peer perspectives, and more on the following topics:
- Application Performance Management (APM)
- Security Management
- Mainframe 2.0
- IT Automation
- Service Assurance
Also, visit our Government and Financial Services groups to see how these technologies apply specifically to those industries.
NOTE: Offer valid for U.S., U.S. possessions, & Canada only.