At 6:00, Apple employees in bright-colored t-shirts pushed open the doors and enthusiastically began welcoming the crowd in batches.
Rumors that had been circulating all day started materializing. Boston Red Sox players Jason Varitek, Coco Crisp, and Julio Lugo entered the store in the first hours. Later, Jonathan Papelbon and Mike Lowell passed through. Aerosmith bassist Tom Hamilton came early, right after the doors opened.
But other than the free t-shirts, first-day bragging rights, and the unconfirmed chance of eyeing a celebrity ball player, or rock star, why were so many compelled to wait for hours -- some overnight?
The reasons are mostly social. Listening to people in line revealed that the wait was something like being in a giant, non-virtual chatroom:
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The new Apple store on Boylston St. in Boston is the Mac maker's largest in the U.S.![]()
View the entire Apple Boston gallery.![]()
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