The company also said on Wednesday it had started shipping the MacBook Air, the ultra-thin notebook introduced at Macworld in San Francisco this month. The Air, which costs $1,799, weighs about 3 pounds, has a 13.3-inch display, and is 0.16 of an inch thick at its thinnest point.
The software update will allow people to rent movies from Apple's iTunes online music store directly from their TVs. Apple expects to have more than 1,000 movie titles available by the end of February, including more than 100 high-definition titles.
Apple's catalog represents only a tiny portion of the movie libraries of the six major studios that have agreed to make films available on iTunes. The studios include 20th Century Fox, Warner Bros., Walt Disney, Paramount, Universal, and Sony. New films will not be available on iTunes until 30 days after they ship to retailers on DVD.
DVD-quality movies will be available to rent for $2.99 for older titles, and $3.99 for new ones. High-definition versions will cost a dollar more.
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