Commentary
Windows Phone 7, Collateral Damage Edition
Verizon getting the iPhone is cruelly timed torture for Microsoft and Windows Phone 7, already facing an uphill battle against Android and other smartphones.Although we don't know the exact sales figures for Windows Phone 7, some of the phone makers have said they were disappointed with Microsoft's inaugural push into the market. Verizon's announcement of an iPhone and the already-robust Android market will prevent an effective second push in 2011.
There's no doubt that Verizon will sell a lot of iPhones out of the gate. What we don't yet know is whether those sales will come from existing Verizon customers or from disgruntled AT&T customers who have been yearning for another network to satisfy their iPhone desires. Right now, only AT&T is The Official iPhone Carrier. That has given other carriers the opportunity to fill an anti-AT&T niche, using BlackBerry, Android, and yes, Windows Phone 7. A Verizon iPhone changes all that, especially since Verizon is the country's largest carrier.
More SMB Insights
Webcasts
- Analytics on Demand: A Services Approach for Increased Agility
- SMB Server Guide: Meeting Email, Virtualization, and Business Application Challenges
White Papers
- Endpoint Protection Performance Benchmarks
- Fulfilling the Lean Software Promise: Building and Running Spring Applications on VMware vFabric tc Server
Reports
More >>As for who is hurt by a Verizon iPhone, most people are focusing on Google's Android. Together, the two iPhone carriers hold more than 60% of subscriber share, more than doubling the iPhone's potential reach from when it was at AT&T alone. Since Verizon was not selling the iPhone before, it's a near-certainty that some of the iPhone's success on Verizon will come at the expense of other smartphone makers. But at least BlackBerry and Android are already well-established in the overall market and offered by all the carriers, not just Verizon and AT&T. Microsoft doesn't have that luxury.
Analysts are haggling over how much Verizon's iPhone sales will be due to a larger smartphone pie over time, how much results from AT&T defections, and how much comes at the expense of competitors who currently have Verizon customers comfortably to themselves. If this graph of Android ad impressions is credible, it seems like the iPhone has basically sucked the oxygen out of the room for any other smartphone on AT&T. That should have Microsoft very concerned, because they're in an even weaker position than Android.
But let's not forget that iPhone had a multi-year start on AT&T's network; it basically defined the modern smartphone category when it was released in 2007. At Newsweek.com, Dan Lyons argues that the Verizon iPhone is too late, and perhaps it is -- if Apple's goal was to prevent Android from gaining a competitive foothold. But Android has established itself whether Apple likes it or not; millions of users have Android phones and multi-year contracts that ensure they'll be staying with Android for a while. When it comes time to choose a new phone, their familiarity with Android and its Google-centric services may be a strong factor in their choice. But again, there's no silver lining here for Microsoft, since they have almost no market share to provide momentum against the iPhone's braking force.
When Microsoft announced the carriers that would have Windows Phone 7 at launch, there were only two: AT&T and T-Mobile. Verizon was notably absent. Now it makes sense why Verizon decided to skip the coming-out party. Sure, it's possible that the taste of Kin hadn't yet left their mouth, but that seems like a petty reason. Most likely they didn't want to overshadow their iPhone launch in any way.
Related Reading
| To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy. |
Subscribe to RSSResource Links
Research & Reports
SMEs and the Cloud: How Much Is Too Much?
This exclusive downloadable research report examines how outsourcing certain IT functions to a service provider can pay off for small and midsize businesses, even more than for large enterprises. But go too far into the cloud, and you may suffer in terms of maintaining agility and responsiveness to market forces.
Secure Design on a Dime: Our Top 5 Best Practices for SMEs
This exclusive downloadable research report details the security tools that small shops need, at a minimum, to prepare for the increasingly complex security and compliance environment that exists today and the top 5 ways growing businesses can stretch their IT budgets.
Current SMB Issue
- Cloud Beyond SaaS: SMBs have saved big buying software on a subscription model. Here's how to determine if infrastructure services can pay off, too.
- 1,000 Servers, Zero Hardware: One startup's experience with infrastructure-as-a-service shows how the numbers stack up for IaaS vs. internal IT.
- And much more!
SMB Whitepapers
- Building a Business-Ready Mobile Infrastructure
- Shared Storage for SMB Server Bundles
- No Compromise, Cost Effective, VMware Storage for the SMB
- Three unique technologies provide users with a truly modern storage experience
- Rethinking Backup and Recovery: Disk vs. Tape
- Server Room Solutions: How small to midsize IT businesses can make their IT budgets appear larger than they are
- Top Three Microsoft Exchange Concerns and EMC Solutions
Related Webcasts
- Analytics on Demand: A Services Approach for Increased Agility
- SMB Server Guide: Meeting Email, Virtualization, and Business Application Challenges
- Reduce Cost and Improve Manageability with IBM Windows Storage Server
- Best Practices in SMB Desktop Virtualization
- Health Insurance Billing Strategies: Preparing for an Uncertain Future



