Targeted toward financial-services firms, insurance companies, government agencies, and other industries that still depend on obtaining customers' pen-on-paper signatures, it works like this: The end user logs on to a company's Web site and fills out a Web-based data-collection form. That data is then used to create a PDF file of the form to be filed, marked with a unique identifier, and the PDF immediately is delivered to the end user's browser so it can be printed, signed, and faxed or scanned and E-mailed back. The unique identifier then can be used to match that form with additional data and complete the transaction. The result: greatly reduced data entry requirements for the company, and no need for users to purchase software.
Hurwitz Group analyst Pete Lindstrom says there's incremental value in offering such an alternative for companies looking for a stopgap measure. "This is great for folks who are still too hesitant," says Lindstrom. He says the real value isn't so much in the ability to use digital means to obtain written signatures, but rather in the product's approach to automating the collection of data.
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