The subscription version of Napster features two types of files: .nap, which are protected files whose use is limited by label-defined rules, and raw MP3s, which can be downloaded and copied freely so long as a user remains a subscriber. While the service is expected to look much like its free predecessor, a spokesman says the company rewrote 98% of its code to address security, ensure payment of royalties, and improve features such as file-resume capabilities. Security and royalty payments are crucial to Napster's ongoing attempts to secure licensing deals with the five major music labels that brought the legal action that ultimately shuttered the free service. One of those labels, Bertelsman AG's BMG Entertainment, is an investor in Napster and has been working closely with the company to develop its subscription model.
Jupiter Media Metrix senior analyst Aram Sinnreich says Napster still must overcome two negative associations held by its users: It's no longer a source of free music, and it's been out of business for nearly a year. Sinnreich says the notion of paying for Napster will be difficult for users to swallow, especially if Napster isn't successful in forging the licensing deals with all of the major labels. Such deals are necessary, he says, if Napster is to compete with the label-backed MusicNet and pressplay services launched in recent months. Says Sinnreich: "They've really got a tough road ahead of them."
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