"A lot of players in the financial industry, banks and credit-card companies, are very concerned with PayPal," says Celent Communications analyst Gwenn Bezard. He estimates that neither of its main competitors, Citibank or Wells Fargo & Co., has more than 100,000 customers who make payments via E-mail. PayPal has 10 million customers--20% of which are small businesses--giving it 90% of the market, Bezard says. "Most banks today are cutting costs rather than investing in E-mail-payment ventures. It's a growing market, but still a niche market."
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