SOFT TARGETS
PC Connection's enhanced JD Edwards environment also enables it to deal in more complex products as it looks to move into higher-margin categories, such as software licenses. For instance, PC Connection is now a reseller of Microsoft's Open, Select, and Enterprise Agreement software licenses for enterprises. That requires a system that can handle a complex chain of interactions among the customer, the original software manufacturer, and the reseller.

To handle the additional complexity, PC Connection developed and implemented customized EDI protocols. That's because some software and service vendors do not support traditional EDI transactions if no physical product ships.

With new processes in place, PC Connection says it has reduced the fulfillment cycle time for complex transactions, such as volume licensing orders, by up to 60%.

But the effort is still a work in progress. Beyond hardware and software, PC Connection--like the PC industry itself--is adding numerous service offerings to its portfolio, most of which must be fulfilled by third parties.

PC Connection's IT upgrades aren't limited to the enhanced fulfillment system. The company also is implementing a new freight engine that will allow it to formulate competitive shipping charges, depending on local market conditions. Previously, PC Connection charged a flat shipping rate for each service offered, regardless of destination. The company hopes these supply chain enhancements will pay dividends in customer satisfaction.

Illustration by Brian Stauffer

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