MovieTickets.com on Thursday launched a podcasting service for delivering movie synopses and alerts when new summaries are available.

The online movie-ticketing service is offering MP3 audio versions of the movie descriptions, which can be received through Apple Computer's popular iTunes music software, and newsreaders supporting podcasts.

The move is an example of how podcasting, which is the delivering of audio content over the Web via RSS technology, is being adopted as a marketing tool. By delivering alerts on new movie synopses, MovieTickets.com is providing Hollywood fans with descriptions of the latest movies.

"Podcasting has quickly become prominent among Internet users, so we feel the new option will benefit consumers as we continue to adopt and deploy new features that make MovieTickets.com simple and convenient to use," Joel Cohen, vice president of business development for MovieTickets.com, said in a statement.