Because security is always a concern when it comes to corporate data, files are fully encrypted. If Wips is lost or stolen, the IT department can issue a command that erases the device. "It had to be simple to administer from an enterprise point of view, or no CIO would be interested in buying it," says Bachner, a former Motorola Inc. engineer. While at mobile-phone accessory company Double-Time Corp. in the late '90s, Bachner and several other co-workers developed the idea behind Wips and spun off the company in 2000. One notable contributor is John Major, chairman of Novatel Wireless and co-inventor on the Wips patent.
The device, which will sell for about $500, has already generated government and commercial interest, says Bachner. "We have millions of dollars in proposals in for Homeland Security," he says, and the Department of Defense is scheduled to visit Wednesday for a product demo. On the commercial side, the company is working with a cellular carrier that received requests from large corporate customers needing to provide massive amounts of easily accessible, corporate data in the field. One market you won't see Rosetta pursuing, though, is consumers. Says Bachner, "We won't be introducing a purple model."
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