IM is one of the fastest-growing vulnerabilities in corporate networks. Financial-services firms are particularly under pressure from the Securities and Exchange Commission and the National Association of Securities Dealers to log IM exchanges with customers. Terra Nova Trading, which deployed the e/pop IM app in April, has been testing the audit-and-reporting server so it can archive messages detailing interactions. Kevin Ott, VP of technology, says the e/pop tools are letting it better manage IM use. "By staying fully informed and staying out ahead, when a ruling from the SEC comes down, we'll be right there," Ott says.
Michael Sampson, an analyst with Ferris Research, says that while a product such as L7 is useful in the short term, he thinks companies plagued by ad hoc IM use should consider an IM app designed for businesses. "If I was an IT administrator, I don't know that I'd want to have those public-service clients on my corporate network." The e/pop audit and reporting server software starts at $4,000 to support up to 100 users, while L7, which also includes archiving capabilities, is available for an annual fee of $40 to $45 per user per year. Pricing for both products drops with additional users.
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