Social applications in the enterprise -- Enterprise 2.0 technologies -- are beginning to move up the adoption curve. It's an exciting trend but also one where business technology professionals have to serve both as gatekeepers and as adult mediators to help their organizations get it right without succumbing to hype. Here's our round up of coverage of these collaborative technologies, which are accelerating the flow of information to enable organizations to drive revenue and productivity. We'll continue to bring you coverage throughout the Enterprise 2.0 Conference, which runs November 8 - 11 in Santa Clara, Calif.

Enterprise 2.0 Preview: Collaboration's Next 'Wave'
Thomas Claburn

At Enterprise 2.0 Santa Clara, November 8-11, Calif., organizations offering insight into their social collaboration initiatives include Citibank, Wells Fargo, and the U.S. Department of State.

Critical Thinking Critical Thinking

Enterprise Social Vendors Play Own Game Of Survivor
David F. Carr
App stores and APIs are signs the social software ecosystem is evolving fast. Which companies will survive, and which will become extinct?

5 Myths About Enterprise Social Networks, Busted
Jim Rapoza
Many common assumptions about enterprise social technology have proven false or become outdated. It's time to reconsider these common myths.

Language Of Social Sounds Too Soft To Business
Rob Preston
Why is Enterprise 2.0 still considered more of a "movement" than a business imperative? Its evangelists speak more like Dr. Phil than Jack Welch.

Enterprise 2.0: It's Still About Improving Business Performance
Steve Wylie
The momentum around Enterprise 2.0 must be harnessed to solve business problems and create new opportunities.

Big Data Meets Social Analytics At Enterprise 2.0
David F. Carr
Hear a panel of experts discuss the buzz about measuring buzz and the data analysis technologies behind it at the Enterprise 2.0 Boston conference.

Elsewhere on the Web Elsewhere on the Web

Launch Pad Returns to Boston 2011  
March 22, 2011
Paige Finkelman
Enterprise 2.0 Blog

Crystal Ball Sees Tepid IT Growth To 2014  
November 01, 2010
Timothy Prickett Morgan
The Register

Can Social Apps Kill Enterprise Software?  
November 01, 2010
Shelley DuBois
Fortune

Microsoft Hopes To Show Its Cloud Power  
November 01, 2010
Ina Fried and Josh Lowensohn
CNET

Microsoft Favoring HTML5 Over Silverlight: Reports  
October 30, 2010
Joe McKendrick
ZDNet