Social applications in the enterprise -- Enterprise 2.0 technologies -- are beginning to move up the adoption curve. It's an exciting trend but also one where business technology professionals have to serve both as gatekeepers and as adult mediators to help their organizations get it right without succumbing to hype. Here's our round up of coverage of these collaborative technologies, which are accelerating the flow of information to enable organizations to drive revenue and productivity. We'll continue to bring you coverage throughout the Enterprise 2.0 Conference, which runs November 8 - 11 in Santa Clara, Calif.

Enterprise 2.0 Preview: Collaboration's Next 'Wave'
Thomas Claburn

At Enterprise 2.0 Santa Clara, November 8-11, Calif., organizations offering insight into their social collaboration initiatives include Citibank, Wells Fargo, and the U.S. Department of State.

Critical Thinking Critical Thinking

Social Business Not Dead, Just Business As Usual
Fritz Nelson
Social is becoming embedded into applications and business processes. Soon it will cease to be a category.

Seeking Social Business Leaders For 2013
David F. Carr
DEADLINE EXTENDED TO MAY 1! Help us identify the organizations making the best use of social technologies in support of their businesses. We will showcase the winners at the E2 Conference in Boston.

3 Steps To Success In The API Economy
Eric Lundquist
How can your business profit from the new digital glue, application programming interfaces? E2 Innovate keynote panelists will explain.

Microsoft May Build Own Windows Phone 8
Eric Zeman
Microsoft might rile its hardware partners again by developing and bringing to market its own Windows Phone 8 smartphone.

Google Slips Android 4.1 Jelly Bean Details
Eric Zeman
Google accidentally spilled some beans about Android 4.1 Jelly Bean ahead of its official Google I/O debut. Here's what Google's slip-up says about the next version of Android.

Twitter Takes Center Stage At Enterprise 2.0
Eric Lundquist
Once derided as too short and silly for business, Twitter has emerged as a metaphor for how business has changed to adapt to the social environment.

Lets Talk: Social Media Conversations At Enterprise 2.0
David F. Carr
BrainYard discussion track at Enterprise 2.0 will focus on important topics involving social networking and this website. Join us.

Elsewhere on the Web Elsewhere on the Web

Launch Pad Returns to Boston 2011  
March 22, 2011
Paige Finkelman
Enterprise 2.0 Blog

Crystal Ball Sees Tepid IT Growth To 2014  
November 01, 2010
Timothy Prickett Morgan
The Register

Can Social Apps Kill Enterprise Software?  
November 01, 2010
Shelley DuBois
Fortune

Microsoft Hopes To Show Its Cloud Power  
November 01, 2010
Ina Fried and Josh Lowensohn
CNET

Microsoft Favoring HTML5 Over Silverlight: Reports  
October 30, 2010
Joe McKendrick
ZDNet