Noorda was the first to clearly articulate that the many interoperating parts of the computer industry meant that one company needed to cooperate with another to ensure their products worked together. In some realms, they might be both partners and competitors, he noted, in a relationship he summed up as "co-opetition." Many companies learned from Noorda's example and today it is common in the computer industry for competitors to set rivalries aside long enough to work out standards for their mutual benefit.
Noorda was a popular figure at Brainshare, the annual Novell user group meeting, where he frequently met with attendees on a one-to-one basis.
Early in his business life, Noorda became known as a turnaround artist for businesses in California, such as Systems Industries, General Automation, and Boschert. He returned home to Utah in 1983 to become president and CEO of Novell, a post he remained in through 1995. During that period, Novell supplied the Intel-based PC revolution with its first networking software, Netware, which linked the desktop to printers and file servers, allowing the exchange of information and messages.
Noorda didn't succeed with one of his other IT ambitions: to buy a set of applications that might let a network operating system compete with the Windows operating system and Office. In 1996, it acquired WordPerfect, by then a suite of office productivity applications, which became the Novell collaboration suite, Groupwise. It failed to become the direct competitor with Office that Norda had sought.
With his penchant for partnerships, Noorda also was an early practitioner of building sales through a channel of third parties that enhanced and installed Novell products. Manufacturer and reseller should grow together, he told prospective partners.
He retired to found the venture capital Canopy Group, which invested in 100 technology startups, most of them in Utah.
Achieving Successful Coexistence Between Notes and Microsoft Platforms
Learn about the key migration and coexistence challenges youżll face when considering migration from IBM Lotus Notes to Microsoft Exchange and Microsoft SharePoint Server. Get best practices for planning and executing a successful coexistence strategy, and discover how you can ensure seamless coexistence between the Lotus and Microsoft environments.
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