By the end of the month, Xbox 360 and Xbox 360 Elite are expected to ship with Forza Motorsport 2 and Marvel Ultimate Alliance. The games have a combined retail price of $90, according to Microsoft.
The U.S. price cuts followed Sony's decision in July to lower the 60-Gbyte version of the PlayStation 3 to $499 from $599.
While hardware pricing is important, games are the driving force behind consumers' choice of video-game console. Among the most popular games on the Xbox is Microsoft's sci-fi game Halo 3, which posted sales of more than $300 million in its first week on the market. Released Sept. 25, first day sales of Halo reached $170 million, and retailers took more than 1.7 million pre-orders -- both industry records.
Nevertheless, Nintendo's Wii has outpaced sales of the Xbox 360 and PlayStation 3. Nintendo in June sold 381,800 Wii consoles, compared with Sony's 98,500 PlayStation 3 and Microsoft's 198,400 Xbox 360 machines.
The holiday shopping season, which officially begins the Friday after Thanksgiving and runs to Christmas, is the biggest retail season of the year, and a time when Microsoft and its rivals make major marketing pushes for their consoles.
Achieving Successful Coexistence Between Notes and Microsoft Platforms
Learn about the key migration and coexistence challenges youżll face when considering migration from IBM Lotus Notes to Microsoft Exchange and Microsoft SharePoint Server. Get best practices for planning and executing a successful coexistence strategy, and discover how you can ensure seamless coexistence between the Lotus and Microsoft environments.
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