itibank announced yesterday that it had entered into a multiyear deal with the Mining Company, a New York City/based Web service provider, to create a "virtual community" on the Internet for its customers to learn abo
ut Citibank's products and services. Terms of the deal were not disclosed.
The deal calls for the Mining Company to set up and service a group of information providers, what the company calls Customer Communities, on Citibank's Web site, focusing on Citibank/specific information. The Customer Communities consist of bulletin boards, chat rooms, and E-mail, as well as a discussion leader trained by the Mining Company. They are intended to attract both current Citibank customers looking for specific information, as well as new customers looking for general information about Citibank. "This is an innovative way to use the Web to build on existing customer satisfaction and loyalty, and attract new customers all at the same time," says Ed Horowitz, Citibank's executive VP of advanced development.
The companies will also develop a customized version of the Mining Company's Internet service for Citibank customers to use in exploring the Web. The Mining Company and Citibank will introduce their service to othe
r major corporations for them to use with their customers, company officials say.
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John Soat
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itibank announced yesterday that it had entered into a multiyear deal with the Mining Company, a New York City/based Web service provider, to create a "virtual community" on the Internet for its customers to learn abo
ut Citibank's products and services. Terms of the deal were not disclosed.
