![]() | InformationWeek Daily - Monday, Feb 4, 2008 |
Why Microsoft's Yahoo Bid Helps Google, IBM, And Apple
Just like Yahoo benefited from the chaos that followed AOL/Time Warner in 2000, Google would be the clear winner if Microsoft buys Yahoo for a proposed $44.6 billion. Microsoft's rivals in other parts of the tech business -- including IBM in business software and Apple in the desktop market -- also would likely get a boost if this deal goes through.
The biggest risk: The sheer task of integrating Yahoo would suck up so much senior management time at Microsoft, that the company, which already has a dubious track record for getting products out the door on time and has lost several key leaders in recent weeks, could fall behind competitors for years to come.
Google is taking aim at Microsoft's franchise Office productivity apps with a series of low-cost online offerings. Microsoft responded with its Windows Live online program. The problem: Windows Live is a confused mess that almost no one inside or outside of Microsoft really understands. Throw a major corporate integration effort into the mix and things get a lot messier.
Similarly, Microsoft is still nurturing its Windows Vista operating system a year after launch. Numerous reports indicate that that the OS is getting a cool reception from both businesses and consumers, and that Microsoft has failed to solve a number of compatibility issues that have PC users looking for alternatives.
Dell last year even took the unusual step of reintroducing Windows XP as an option on home systems.
On the business side, Microsoft this month is set to formally introduce Windows Server 2008. A plan to simultaneously launch SQL Server 2008 was squashed amid more delays. SQL Server 2008 won't see the light of day until at least the fall.
It's clear that Microsoft is at a point where it can ill afford to take its eye off its core products. Yet that's exactly what a merger with Yahoo would do.
IBM, Google, and Apple, and even the Linux camp, must be loving this.
The risks for Microsoft might be acceptable if there was a strong chance that the goal of its proposed buyout of Yahoo -- catching Google in the online search and ad markets -- would be realized. But that's doubtful.
Read the rest of my blog and post a comment with your thoughts.
Paul McDougall
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"The Web continues to surprise Microsoft. Hopefully, Yahoo will shake up the old Microsoft way of doing things." -- Ian Campbell
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