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05/26/2013 04:53:43 Daily, August 17Skype Outage Leaves Millions Speechless
 | InformationWeek Daily - Friday, Aug 17, 2007 |
 What Does Your E-Mail Signature Say About You?
Do you look at people's e-mail signatures? I usually don't, but I was looking for contact information for a colleague recently, which led me to scrutinize her sig. It was a museum of 20th Century communications: The streetmail address and fax number was in there, but no instant-message ID or Skype.
That got me thinking about e-mail signatures, and I started browsing my in-box looking at how people signed their mail. I've made the following observations:
Important people don't bother with e-mail sigs.
Your e-mail signature reflects how powerful you are. If you were profiled on 60 Minutes, you don't need no steenkin' e-mail signature.
The longer your e-mail signature, the lower down the food chain you are.
Some people put a whole novel in their sig:
If that's a description of your signature, then you're a flunky. Time for a Starbucks run, Commander Starbuck.
Some people include signoffs like "Cheers!" and "Thanks!" and "Best!"; others don't bother.
I never gave that one any thought until the New York Times analyzed signoffs and determined that a brisk signoff is tantamount to a brushoff.
This is something else for me to feel self-conscious about. Thanks, New York Times.
Some people's signatures are way too long.
One of my colleagues - actually one of my favorite people in this company, so I'll avoid naming him here - has a twenty-one line e-mail signature, which includes:
Contrary to my earlier observation, this person is actually not a flunky; he has an important position. Wish somebody could get him to slim down his 800-pound e-mail signature.
What should people put in their e-mail signatures? What do you have in yours? Let us know.
Mitch Wagner
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"Your manuscript is both good and original, but the part that is good is not original and the part that is original is not good." -- Samuel Johnson
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