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FROM THE EDITOR: Know How Close You Can Get
Two real-world examples: Partners Healthcare is testing an online avatar that coaches patients, urging them to exercise, take their pills, or lay off the fries. JPMorgan Chase offers online software to help people budget, treating everyday groceries differently than a flat-screen TV.
Made up example: A bank offers an avatar to nag you about spending habits, using a rules engine to question whether you can afford an $1,800 Best Buy binge with a mortgage payment looming in three weeks.
Over the line? Where does customer engagement end and creepy begin? Our cover story this week explores where companies are testing the boundaries, and where they're wary of doing so. To do this, we look to innovators in three industries that every one of us uses: healthcare, banking, and government.
Healthcare's particularly ripe for this experiment. Since most of us have had so little interaction with healthcare data online, no one's all that sure where the limits are. The banking industry is the opposite -- despite years of close relationships online, even innovators tend to play it extremely safe when adding new Web services.
We already do a lot of our business online, and the mobile Web will make today's interactions look positively primitive. There's never been more at stake for knowing where the line between closeness and creepy lies with your customers.
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ANALYTIC REPORTS & WHITEPAPERS
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FEATURED WEBCASTS
Future of Online Interaction: The Emotional Experience and BIRT
Join our featured guest, Forrester Principal Analyst Ron Rogowski, as he examines the future of online user experience. Seema Haji, Senior Manager of Product Marketing at Actuate, will discuss the latest RIA technologies and strategies that will help you get ahead of these trends regardless of your industry. It happens October 15, 2009 -- 11:00 AM PT/ 2:00 PM ET. More Information & Registration
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Latest Data Protection Resources -- Sponsored by Data Domain:
- Leverage Deduplication Storage for Data Protection
- VMware Data Backup and Recovery Best Practices
- Reduce the Number of Disaster Recovery Apps
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