Software // Enterprise Applications
News
4/2/2014
12:00 AM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail

Nielsen Shares Data Treasure With App Developers

Nielsen opens its vault of media and purchasing data through APIs so customers can embed that data in their own apps. One of eight profiles of InformationWeek Elite 100 Business Innovation Award winners.

A major challenge for CTO Raman has been deciding which of Nielsen's data sources and markets to include in its API platform project.
A major challenge for CTO Raman has been deciding
which of Nielsen's data sources and markets to include
in its API platform project.

Comment  | 
Print  | 
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 Digital Issue, April 2015
The 27th annual ranking of the leading US users of business technology
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of April 19, 2015.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.