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4/2/2014
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Nielsen Shares Data Treasure With App Developers

Nielsen opens its vault of media and purchasing data through APIs so customers can embed that data in their own apps. One of eight profiles of InformationWeek Elite 100 Business Innovation Award winners.

A major challenge for CTO Raman has been deciding which of Nielsen's data sources and markets to include in its API platform project.
A major challenge for CTO Raman has been deciding
which of Nielsen's data sources and markets to include
in its API platform project.

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