Nielsen opens its vault of media and purchasing data through APIs so customers can embed that data in their own apps. One of eight profiles of InformationWeek Elite 100 Business Innovation Award winners.
A major challenge for CTO Raman has been deciding which of Nielsen's data sources and markets to include in its API platform project.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.