NRF Big Show 2011: Breakthrough Technologies For Retailing
The National Retail Federation's "Big Show" in New York highlighted scores of cutting-edge retail technologies, from mobile devices and digital signage to point-of-sale systems and store-management applications. Tablet computers were everywhere, of course, though more often featured as a raffle prize designed to draw booth visitors and gather business card leads. Several exhibitors demonstrated iPad-native "clienteling" apps designed to help salespeople demonstrate and explain complicated (or ou
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Projection 'trees' serve as a focal point for store entrances, with animations inspired by well-known films such as Fantasia choreographed to special lighting and music. The look builds on the brand while bringing a theater-like ambiance to the store.