NRF Big Show 2011: Breakthrough Technologies For Retailing
The National Retail Federation's "Big Show" in New York highlighted scores of cutting-edge retail technologies, from mobile devices and digital signage to point-of-sale systems and store-management applications. Tablet computers were everywhere, of course, though more often featured as a raffle prize designed to draw booth visitors and gather business card leads. Several exhibitors demonstrated iPad-native "clienteling" apps designed to help salespeople demonstrate and explain complicated (or ou
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Inside a 12-foot castle within each new store is a Magic Mirror. When a young visitor approaches, it becomes a gateway to meet a Disney Princess. Using RFID tags hidden in the packaging of merchandise (such as a crown or wand), the mirror recognizes the character a young girl has selected and the mirror projects a related animated scene in which the character speaks to her for a moment. There are hundreds of scenes and audio tracks to choose from so that the young girl feels as if the message and animation have been presented just for her.