NRF Big Show 2011: Breakthrough Technologies For Retailing
The National Retail Federation's "Big Show" in New York highlighted scores of cutting-edge retail technologies, from mobile devices and digital signage to point-of-sale systems and store-management applications. Tablet computers were everywhere, of course, though more often featured as a raffle prize designed to draw booth visitors and gather business card leads. Several exhibitors demonstrated iPad-native "clienteling" apps designed to help salespeople demonstrate and explain complicated (or ou
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Inside a 12-foot castle within each new store is a Magic Mirror. When a young visitor approaches, it becomes a gateway to meet a Disney Princess. Using RFID tags hidden in the packaging of merchandise (such as a crown or wand), the mirror recognizes the character a young girl has selected and the mirror projects a related animated scene in which the character speaks to her for a moment. There are hundreds of scenes and audio tracks to choose from so that the young girl feels as if the message and animation have been presented just for her.
InformationWeek Tech Digest, Nov. 10, 2014Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?