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10/1/2012
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Obama Vs. Romney On Facebook Vs. Twitter

Stats like growth in Twitter followers and average number of retweets on posts favor Mitt Romney's campaign, but President Obama's social media machine remains bigger overall.

Barack Obama had nearly 20 million Twitter followers as of September 19, having grown his base by 5 million since May 1. That's almost twenty times Romney's following, which has only grown by 664,911 since May.

On Facebook, Mitt Romney has a total of 7 million fans and has posted 422 times, with 1.85 million shares. His fan base has grown by 5 million or 76% since May 1. Obama has 28.7 million, but has only grown his base by 2.5 million or 8.83% since May. He has posted only 179 times, but has had 2.4 million shares.

A previous SocialBakers analysis released in June showed Obama beating Romney on Facebook. SocialBakers has been providing a running tally of social media results at www.socialbakers.com/elections/ and plans to publish one more big wrap-up before the election. Obama continues to show good odds for a reelection victory according to big data prediction models as well as the polls. (Disclosure: In my spare time, I run a local organizing website for Democrats in Broward County, Florida).

Follow David F. Carr on Twitter @davidfcarr. The BrainYard is @thebyard and facebook.com/thebyard

Social media make the customer more powerful than ever. Here's how to listen and react. Also in the new, all-digital The Customer Really Comes First issue of The BrainYard: The right tools can help smooth over the rough edges in your social business architecture. (Free registration required.)

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Odedere ayo
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Odedere ayo,
User Rank: Apprentice
10/25/2012 | 2:26:04 AM
re: Obama Vs. Romney On Facebook Vs. Twitter
wat abt d analysis of their facebk
Odedere ayo
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Odedere ayo,
User Rank: Apprentice
10/25/2012 | 2:25:28 AM
re: Obama Vs. Romney On Facebook Vs. Twitter
wat about d analysis of their facebk
Amit Sheth
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Amit Sheth,
User Rank: Apprentice
10/3/2012 | 1:49:53 PM
re: Obama Vs. Romney On Facebook Vs. Twitter
For a rather extensive social media data of 2012 election, see: http://twitris.knoesis.org ("About us" has articles that explain some aspects in more detail).
Marcus Danisavich
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Marcus Danisavich,
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10/3/2012 | 12:17:06 AM
re: Obama Vs. Romney On Facebook Vs. Twitter
It is pretty messed up that Cory Booker has 1.2 million followers which currently ties Mitt Romney.

David F. Carr
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David F. Carr,
User Rank: Author
10/2/2012 | 9:31:33 PM
re: Obama Vs. Romney On Facebook Vs. Twitter
This popped up on my Twitter feed. Apparently, LinkedIn is having the two campaigns set up profiles that start at zero followers after posting competing messages about what they would do to increase job opportunities. So maybe that's the closest we'll get to a level playing field in social media for this cycle.

Obama and Romney take their fight over the economy to @LinkedIn -- what they wrote: http://yhoo.it/QGEe0l
David F. Carr
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David F. Carr,
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10/2/2012 | 7:48:28 PM
re: Obama Vs. Romney On Facebook Vs. Twitter
An email correspondent points out we shouldn't take Twitter follower counts too seriously, given that millions of Obama's followers may be fake accounts or bots. Ditto for Romney. See this NYTimes article from a few months ago http://www.nytimes.com/2012/08...
David F. Carr
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David F. Carr,
User Rank: Author
10/2/2012 | 7:46:30 PM
re: Obama Vs. Romney On Facebook Vs. Twitter
I didn't mean to call Romney a "fresh face" - I was talking about future elections, in the context of making more of an even comparison.

Romney was a candidate 4 years ago, so he should have accumulated somewhat of a social media following then, but on the other hand he didn't make it to the general election on that go-round.
techno_polyglot
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techno_polyglot,
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10/2/2012 | 6:23:26 PM
re: Obama Vs. Romney On Facebook Vs. Twitter
It will be interesting to see how far sentiment analysis will come before 2016. It would add a lot of insight to views like the CheerMeeter SocialBakers provides.
David F. Carr
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David F. Carr,
User Rank: Author
10/1/2012 | 10:06:09 PM
re: Obama Vs. Romney On Facebook Vs. Twitter
Right, although if Hillary is the Democratic standard bearer in 2016, she would presumably still come in with a big social following from her previous campaign plus subsequent years as Secretary of State. You'd have to have 2 really fresh faces starting at about the same point to have an even comparison.
pkohler01
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pkohler01,
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10/1/2012 | 6:43:21 PM
re: Obama Vs. Romney On Facebook Vs. Twitter
I'm looking forward to the time when we can assess these metrics between two fresh post-primary candidates as opposed to where we are now, with one being the Presidential incumbent - that's certainly layering some degree of distortion on the perception of social reach and growth on a level that typical analysis hasn't scaled to include yet.
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