Stats like growth in Twitter followers and average number of retweets on posts favor Mitt Romney's campaign, but President Obama's social media machine remains bigger overall.
Barack Obama had nearly 20 million Twitter followers as of September 19, having grown his base by 5 million since May 1. That's almost twenty times Romney's following, which has only grown by 664,911 since May.
On Facebook, Mitt Romney has a total of 7 million fans and has posted 422 times, with 1.85 million shares. His fan base has grown by 5 million or 76% since May 1. Obama has 28.7 million, but has only grown his base by 2.5 million or 8.83% since May. He has posted only 179 times, but has had 2.4 million shares.
A previous SocialBakers analysis released in June showed Obama beating Romney on Facebook. SocialBakers has been providing a running tally of social media results at www.socialbakers.com/elections/ and plans to publish one more big wrap-up before the election. Obama continues to show good odds for a reelection victory according to big data prediction models as well as the polls. (Disclosure: In my spare time, I run a local organizing website for Democrats in Broward County, Florida).
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