Barack Obama had nearly 20 million Twitter followers as of September 19, having grown his base by 5 million since May 1. That's almost twenty times Romney's following, which has only grown by 664,911 since May.
On Facebook, Mitt Romney has a total of 7 million fans and has posted 422 times, with 1.85 million shares. His fan base has grown by 5 million or 76% since May 1. Obama has 28.7 million, but has only grown his base by 2.5 million or 8.83% since May. He has posted only 179 times, but has had 2.4 million shares.
A previous SocialBakers analysis released in June showed Obama beating Romney on Facebook. SocialBakers has been providing a running tally of social media results at www.socialbakers.com/elections/ and plans to publish one more big wrap-up before the election. Obama continues to show good odds for a reelection victory according to big data prediction models as well as the polls. (Disclosure: In my spare time, I run a local organizing website for Democrats in Broward County, Florida).
Social media make the customer more powerful than ever. Here's how to listen and react. Also in the new, all-digital The Customer Really Comes First issue of The BrainYard: The right tools can help smooth over the rough edges in your social business architecture. (Free registration required.)