The Office 2.0 Conference is coming up next week, taking place from September 3-5 at San Francisco's St Regis Hotel. Ismael Ghalimi coined the phrase "Office 2.0" a few years back and is the producer of the conference. I went last year and heard some great speakers. So I am eager to attend this year's event and have already perused the agenda to map out some of the most interesting sessions.What exactly is Office 2.0? I tend to think of it as productivity or "office" tools that are delivered as web applications. Office 2.0 represents a growing trend towards using the web as a platform for applications rather than client-based or client/server-based applications. It's amazing how far web-based tools have come but questions still remain as to their adoption in the enterprise. This has been a big topic at our own Enterprise 2.0 Conference as well.My top Office 2.0 sessions:Making Office 2.0 Mobile PanelFriday, September 5, 2008, 9:00AM to 9:45AMCloud Computing InfrastructureFriday, September 5, 2008, 1:30PM to 2:15PMThe Changing Face of the Enterprise Adoption in the Real Business WorldFriday, September 5, 2008, 10:45AM to 11:30AMReal World Collaboration StrategyThursday, September 4, 2008, 4:15PM to 5:00PMGoing 100% SaaSFriday, September 5, 2008, 9:45AM to 10:30AMGE Case StudyThursday, September 4, 2008, 10:45AM to 11:30AMSee you at the Office 2.0 Conference!
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.