Infrastructure
News
9/27/2005
11:07 AM
50%
50%

Online Ad Revenue Reaches Record Level

Marketers seen shifting more of their total advertising budgets to online.

Advertisers spent a record $5.8 billion touting their wares online during the first six months of 2005, a 26% increase over the first half of 2004, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

PricewaterhouseCoopers partner David Silverman says the firms' research shows advertising dollars are following consumers to the Internet. "Marketers may be shifting more of their total advertising budgets to online," he said in a statement.

The mix in types of ad spending in the first half of the year remained virtually unchanged from a year earlier, with 40% of ad dollars spent on search, 20% on display ads, 18% on classifieds, and 8% on rich media. Year-over-year spending in those categories soared to $2.3 billion (27% increase) for search, $1.2 billion (23%) for display ads, $1 billion (33%) for classifieds, and $463 million (26%) for rich media. Referrals and lead generations represented 6% of ad spending, increasing to $347 million, tripling in a year.

For the second quarter, Internet advertising revenue approached $3 billion, a 26% increase over the same period in 2004. Second-quarter revenue represents a 7% increase over first-quarter spending.

Comment  | 
Print  | 
More Insights
2014 Next-Gen WAN Survey
2014 Next-Gen WAN Survey
While 68% say demand for WAN bandwidth will increase, just 15% are in the process of bringing new services or more capacity online now. For 26%, cost is the problem. Enter vendors from Aryaka to Cisco to Pertino, all looking to use cloud to transform how IT delivers wide-area connectivity.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 7, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program!
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.