Infrastructure // Unified Communications
News
12/31/2007
01:00 PM
Connect Directly
RSS
E-Mail
50%
50%
Repost This

Online Holiday Shopping Celebrates 21% Growth

Still, price cuts and coupons produce mixed results as shopping spending overall was lackluster, according to analysts with ComScore.

Online holiday shopping roared ahead 21% between Thanksgiving and Christmas, according to a report released Monday by analysts with ComScore.

The survey also measured e-commerce spending from Nov. 1 to Dec. 27, a period in which online spending reached nearly $28 billion, representing a 19% gain. The online measuring company noted also that online sales continued to surge after Christmas.

"The day after Christmas saw online sales of $545 million, more than double the sales on the same day last year," ComScore chairman Gian Fulgoni said in a statement. "This would appear to indicate that consumers were willing and able to take advantage of the attractive late-season promotions and price discounts offered by retailers this year."

Both online and brick-and-mortar retailers this year attempted to entice shoppers with price cuts and coupons. The tactic appeared to produce mixed results as shopping spending overall was lackluster. Early compilations of brick-and-mortar retailers indicated that spending between Thanksgiving and Christmas was up just 3.6% over the previous year. In the two years before that, sales were up each year more than 6.5% between the two holidays.

Fulgoni indicated that warm weather in early November encouraged shoppers to physically visit retailers, impacting online sales negatively.

"However," he added, "of we look at the period between Thanksgiving and Christmas, we see online spending growing at a healthier 21% rate, which I think is encouraging given the economic challenges facing consumers this year as a result of higher gas prices, lower home values, and a jittery stock market."

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Video
Slideshows
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.