IoT
News
News
10/28/2005
05:17 PM
50%
50%

Online Shoppers Gearing Up For Holiday Season

Shopping-comparison sites experienced robust traffic in September, a good sign for the upcoming holiday season, a Web metrics firm says.

Shopping-comparison sites experienced robust traffic in September, a good sign for the upcoming holiday season, a Web metrics firm said Friday.

Last year, online holiday spending in the United States reached a record $23.2 billion, excluding travel, according to Nielsen/NetRatings. That number amounted to a 25 percent increase over 2003.

This year, Nielsen/NetRatings analysts "anticipate another strong online shopping season, if online retailers can meet the demands of an increasingly discriminating online clientele," the firm said.

Comparison-shopping sites are proving to be an effective method for comparing prices, reading product reviews and making purchases.

In September, the Shopzilla.com Network led the market with 15 million unique visitors, Nielsen/NetRatings said. The No. 2 Shopping.com Network was close behind with 14.8 million visitors, followed by Yahoo, 11.1 million; NexTag, 9.6 million and Google's Froogle, 6.4 million.

The top three online retail categories in the month, based on purchases, were toys, games and hobbies, 8.9 million purchases, or 15.6 percent of the total for the month; apparel and accessories, 8.2 million, or 14.4 percent; and home and garden, 7.6 million, or 13.3 percent.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of July 24, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.