02:36 PM
Connect Directly

Online Shopping Report: Sales Up 24% In 2006

Online spending during the 12-day holiday period leading up to Christmas totaled $24.6 billion, according to comScore.

Online shoppers procrastinated until the final days of the recent holiday season, driving retail purchases to a 45% gain in a grand finale week of purchasing, according to a report released by online traffic tabulator comScore Networks. E-commerce spending for the entire year totaled $102 billion, an increase of 24%.

E-commerce spending peaked in 12 days of holiday spending, comScore said, noting that online purchasing gradually gathered momentum after Cyber Monday, Nov. 27, when $607.6 million was spent. Online spending during the 12-day holiday period leading up to Christmas totaled $24.6 billion, the market research firm said in a report released Wednesday.

"The online holiday shopping season of course played a vital role in the year's success as spending accelerated during the final two months of the year," said Gian Fulgoni, comScore's chairman, in a statement. The firm tracks online spending exclusive of travel, auction, and large corporate activity.

ComScore observed that online shoppers carried out their holiday buying later in 2006 than usual with a three-week surge—up 31% over the previous year—at the end of the holiday season. The final week leading up to Christmas was the high point with a 45% increase recorded over the previous year's numbers.

ComScore said the surge of buying at the end of the holiday season indicated that online shoppers showed confidence that retailers would be able to deliver orders in time for their holiday.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 18, 2014
Enterprise social network success starts and ends with integration. Here's how to finally make collaboration click.
Flash Poll
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
The weekly wrap-up of the top stories from this week.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.